Assembling Assemblages
According to Arola and Arola, bare repetition can be described as something that has been seen repeatedly, but continues to stay the same throughout time. Essentially bare repetition repeats a concept in order to create an understanding for its audience. With that being said, an example of bare repetition can be the Harry Potter movie series that were originally created as books. The movies follow the same storyline as the books and resemble the books to the best of their abilities. With the movies, Harry Potter is able to reach a larger audience, thus sharing the same story with different audiences --book lovers, movie lovers, and both parties. The sense of familiarity the book readers get when they watch the movies helps intrigue them and see the story come to life. Movie watchers are entertained and might even think about reading the books.
An ethical assemblage is created when the producer takes a different element and adds that element to the original element. The most common form of an ethical assemblage is song remixing. For example, the EDM DJ, Marshmello, remixed the song 'Bad and Boujee' by the Rap group Migos and added the beat from the song 'Superfreak' by Rick James. Marshmello most likely had to receive permission in order to use the songs and ensure he wasn't infringing on copyright laws. Sometimes remixed songs can become more popular than the original song itself, which means that the audience is pleased with the way it sounds.
Potentially hurtful assemblages can arise at times, and sometimes that's due to circulation. Circulation can create harmful assemblages due to the fact that work can be "stolen." For example, on Twitter, one may see a creative tweet that has been retweeted or favorited. A different Twitter user could see that tweet, like it, and then claim it as their own without giving credit to the original creator of the tweet. Due to circulation, people can alter the purpose and information for what the work was originally intended for.
Fair Use is difficult to use when defending assemblages, due to the fact that circulation can sometimes encourage stolen work. Because of circulation, an assemblage can be misinterpreted, which would be the opposite of what bare repetition attempts to accomplish. Design can affect whether or not an assemblage is ethical or bare repetition in the way that the assemblage is put together. Is the assemblage simply a repeat of a previous work, or is the assemblage created as a new product due to the bringing together of two or more different elements?
An ethical assemblage is created when the producer takes a different element and adds that element to the original element. The most common form of an ethical assemblage is song remixing. For example, the EDM DJ, Marshmello, remixed the song 'Bad and Boujee' by the Rap group Migos and added the beat from the song 'Superfreak' by Rick James. Marshmello most likely had to receive permission in order to use the songs and ensure he wasn't infringing on copyright laws. Sometimes remixed songs can become more popular than the original song itself, which means that the audience is pleased with the way it sounds.
Potentially hurtful assemblages can arise at times, and sometimes that's due to circulation. Circulation can create harmful assemblages due to the fact that work can be "stolen." For example, on Twitter, one may see a creative tweet that has been retweeted or favorited. A different Twitter user could see that tweet, like it, and then claim it as their own without giving credit to the original creator of the tweet. Due to circulation, people can alter the purpose and information for what the work was originally intended for.
Fair Use is difficult to use when defending assemblages, due to the fact that circulation can sometimes encourage stolen work. Because of circulation, an assemblage can be misinterpreted, which would be the opposite of what bare repetition attempts to accomplish. Design can affect whether or not an assemblage is ethical or bare repetition in the way that the assemblage is put together. Is the assemblage simply a repeat of a previous work, or is the assemblage created as a new product due to the bringing together of two or more different elements?
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